You've probably seen the videos: someone brushes with purple toothpaste and their smile instantly looks brighter. So, does purple toothpaste work? Here is an honest, simple explanation.
How purple toothpaste works
Purple toothpaste uses color theory. Purple sits opposite yellow on the color wheel, so a purple tint can visually cancel out a yellow tone. After brushing, a temporary purple tint on the tooth surface can make teeth look brighter and less yellow.
What it can and can't do
- Can: give an instant, temporary color-correcting effect, great before photos or events.
- Can't: permanently change the natural color of your teeth. The effect fades.
- Not a replacement for your regular fluoride toothpaste and dental checkups.
How to use purple toothpaste for the best effect
- Brush with your usual toothpaste first.
- Brush with purple toothpaste for about 2 minutes.
- Spit, don't rinse heavily, so the tint can do its job.
- Use it before a photo, a date or a big meeting.
Purple toothpaste vs whitening pens vs LED kits
- Purple toothpaste: instant, temporary color-correcting. Easiest to use.
- Whitening pens: paint-on cosmetic gel that targets surface stains, handy on the go. Try our Teeth Whitening Pen.
- LED whitening kits: an at-home cosmetic routine for people who want a more involved process, like the LED Teeth Whitening Kit.
Habits that keep your smile looking bright
- Rinse with water after coffee, tea or red wine.
- Drink staining drinks through a straw.
- Brush twice a day and floss daily.
- See your dentist for regular cleanings.
FAQ
Is purple toothpaste safe to use every day?
Follow the directions on the pack. Many people use it occasionally alongside their regular toothpaste.
Does purple toothpaste remove stains?
It mainly color-corrects. For surface stains, a whitening pen or kit is designed for that job.
Is it suitable for sensitive teeth?
If you have sensitive teeth, check with your dentist before starting any whitening product.
Explore our oral care collection.
For general cosmetic information only. Not a substitute for professional dental advice.
— Written by the Pure Skin Lab team